SHIFTING INTERACTIVE PERSPECTIVES
We’re a small group of seasoned New Media professionals. Yes, we understand all that techie stuff. But we think beyond it. We blend the strategic thinking of a marketing consultancy with the kind of creative you’d expect from an advertising agency. In the end, you get better results and a faster return on your investment. And that helps you make waves in the marketplace.
We’re Seismic.
We help you make waves.
RUMBLINGS...
April 9, 2009 | To Twitter or Not to Twitter…
If you haven’t already heard of Twitter, you soon will. Twitter is a social networking site that allows individuals to communicate with each other by posting messages, or Tweets as they are called. These Tweets are a maximum of 140 characters. As of November 2008, there were an estimated 4-5 million accounts on Twitter.
But why Twitter, you may be asking yourself. Twitter allows for fast and quick communication and allows you to stay up to the minute with those you are communicating with. It can be beneficial for both your personal life and business life. Twitter disseminates messages much faster than ordinary forms of communication, even other types of web-based communications we may be used to dealing with. For instance, a Twitter user was the first to report on the 5.4 magnitude earthquake that hit Los Angeles in May 2008 in mere seconds after the earthquake was felt. The official news broke 4 minutes after that and the Associated Press didn’t report on the earthquake until 9 minutes after the Twitter posts started accumulating.
The best way to see if Twitter is right for you or for your business needs is to start an account and try it out. Start following other people’s Tweets and they in turn will follow yours. However, be warned that if you use Twitter for business use, you shouldn’t use the same account for your personal use too. It’s hard to establish credibility in the workplace when you are also sounding off about how cute your dog is or that your in-laws have overstayed their welcome.
To get started, here’s all you need to know:
• Keep your business Tweets and personal Tweets separate
• Treat this as just another form of communication, and don’t do anything on Twitter you wouldn’t normally do
Happy Tweeting!
Posted by Lynn @ 2:13 pm | permalink
June 21, 2008 | Rich Media
Rich media is all the rage and for good reason. Rich media can increase click-through rates, can help break through the clutter of standard banner ads and often times can contain as much information in a banner as an entire micro site. But what exactly is rich media and is it right for you?
According to the Interactive Advertising Bureau, “Rich media is now defined as advertisements with which users can interact (as opposed to animation-only ads and excluding click-through functionality) in a web page format.” Interaction is key to getting your target audience engaged with your brand. More engagement typically lends itself to more recall, more sales or more of whatever your desired outcome is. But rich media must be thought all the way through before implementation and must meet campaign goals. Just like any other distribution vehicle, rich media must be used with the right audience to reach them at the right time and must fit within your budget.
While rich media is another great tool for web advertising, it is just that, a tool. It is not the silver bullet that advertisers keep searching for. Instead, just like other advertising, it must fit within the strategy, it must be the right way to deliver the message and it must complement the other elements of the campaign. However, if rich media does fit with your goals and objectives and is the right way to get your message to your audience, be prepared to get your creative juices flowing. Your imagination is the limit when it comes to rich media.
Posted by Lynn @ 10:37 am | permalink
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Aftershocks: the Seismogram and Rumblings archive.
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