Seismic Interactive & Design

May 19, 2008 | Push vs Pull

Have you been hearing marketers talk about push vs. pull? And have you been thinking they’re talking about a friendly round of tug-of-war? If so, this Rumbling is for you.

Push vs. pull is the difference between pushing your marketing message out to your audience (and hoping you pushed in the right direction) versus letting them pull the information they want in to them.

While most traditional marketing tactics, such as TV or newspaper, use push methods, this way of communicating to your customers is becoming not only outdated but also expensive. When you push you’re hoping your message reaches the correct audience at the right time. However, if you implement pull tactics instead, your customers can pull the information to them whenever they’re ready to receive it.

What are some examples of pull tactics that allow the user to get your message the way they want to receive it? RSS Feeds, Podcasts and Search Engine Optimization, just to name a few. But not every pull tactic may be right for your organization. These initiatives need to fit into a marketing plan and meet goals and objectives just as any other marketing vehicle would.

Now that you know push vs. pull isn’t a game of tug-of-war, how will you implement pull methods into your marketing mix?

Posted by Lynn @ 9:50 am